About the Organization
Guardian Life Insurance Limited (GLIL) is one of Bangladesh's fastest-growing life insurers, distinguished by the strength of its corporate sponsorship. Established in 2014, Guardian Life Insurance is one of the fastest-growing life insurers in Bangladesh, providing affordable and comprehensive life and health coverage. It began operations at the start of that year; Guardian Life Insurance Limited started its business activities from 1 January 2014 and has built a good reputation in the insurance industry, striving to ensure trust among its stakeholders through good governance.
The company's credibility is anchored by its backers. Sponsored by BRAC, Square, and Apex, GLIL aims to help its customers meet their financial needs through innovative insurance products and services of superior quality at a fair price, and it is a three consecutive year winner of the Insurance Asia Awards. It is headquartered in Dhaka, at Police Plaza Concord, Tower-02, Gulshan Avenue, and is led by Chief Executive Officer Sheikh Rakibul Karim, FCA. Its scale has grown rapidly; it operates 55 physical offices across the country, works with over 12,000 advisers, and as Bangladesh's fastest-growing life insurance company covers over 11 million lives.
Business Operations
Guardian Life offers a broad range of protection and savings products for individuals, families, and organisations. It provides family protection plans, retirement, investment, and savings solutions, as well as claims, bancassurance, and microinsurance. Its proposition centres on accessibility and service; it offers a range of modern policies designed to protect people and families, supported by digital tools for instant quotes and seamless policy management, with a customer-centric approach built on transparency and quick claims processing to make insurance accessible to everyone.
A defining feature of the company is its leadership in insurance technology. Guardian Life launched the MyGuardian App and Portal in May 2018 to digitise policy services, and in September 2018 launched the EasyLife App, introducing the first-ever Digital Life Insurance in Bangladesh, later adding the country's first insurance eKYC integration and an AI-based chatbot for Facebook and WhatsApp.
The company has also been a pioneer of inclusive and microinsurance in Bangladesh. It partners with other financial institutions to offer insurance to their clients, such as BRAC Microfinance and Mutual Trust Bank, and its "Guardian Probashi Prohori" initiative is designed to reduce the financial risks of expatriate workers and stabilise their families' future security. It has extended this further into the garments sector, partnering with bKash, Guardian Life has piloted a project offering easy and inexpensive life and health insurance to ready-made garments workers, alongside EasyLife Micro-Health policies delivered through digital channels.
Affiliations With BUP Career Club
Guardian Life Insurance participates in BUP Career & Education Fest 2026 as a Participating Organization, representing the insurance sector alongside other industry leaders and offering students exposure to the growing insurance and financial services industry.
